By manipulating smokers behind their backs, tobacco price manipulation (pdf), also known as price-related marketing, refers to the tobacco industry’s efforts to recruit and retain smokers by artificially lowering the price of cigarettes.
People who are trying to quit, and price-sensitive groups like youth and low-income communities, are often targeted by, and fall victim to, these pricing schemes.
Inpes - 'Anti Smoking' from Trim Editing on Vimeo.
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