WHY SHOULD WE SUPPORT PLAIN PACKAGING?
Because it makes cigarette packs less attractive to our children.
Every year, another 340,000 children in the UK are tempted to try smoking. And research has shown that they are more likely to be attracted by designed tobacco packs, than by plain packs.
With regulation in place to restrict television, radio and other advertising, packaging is becoming more and more important to the tobacco industry to help sell their products.
Shiny holograms, pretty pastel colors and wrappers are just some of the eye-catching pack designs available, and there is building evidence to suggest that these packs can attract and mislead children.
Source: Plain Packs Protect