Five of the largest tobacco companies joined together in August to protect their corporate right to freedom of speech in a lawsuit to block the FDA from requiring graphic warning labels on cigarettes that show the health consequences of smoking. Just recently, Federal District Court Judge Richard Leon gave them their wish, deciding that such warnings infringe on the First Amendment rights of tobacco companies.
Of course, tobacco companies are well aware that studies have shown that graphic warning labels are far more effective than the text warning labels that have been on cigarette packages for the past 25 years. Indeed, a picture is worth a thousand words, and tobacco companies don’t want the public to get the picture.
Big Tobacco's Victory Press Conference from Zina Saunders on Vimeo.