Addiction, Inc.

Coming soon to a theater near you, the feature documentary ADDICTION INCORPORATED, tells the true story of Victor DeNoble, THE FIRST Big Tobacco whistleblower.

While working as a research scientist at Philip Morris USA tobacco corporation in the early 1980s, DeNoble, a behavioral pharmacologist, discovered an addictive component in smoke. Years later, DeNoble's sensational testimony before Congress contributed greatly to how tobacco products are sold and marketed - and regulated.