In 2010, FDA's Center for Tobacco Products launched a six month text messaging program entitled Break the Chain of Addiction, in its ongoing efforts to educate our stakeholders about federal regulations to protect kids from tobacco. Subscribers had the opportunity to take quizzes for a chance to be recognized as a Mobile Contest Winner on FDA.gov.
Well, believe it or not, one of the contest winners was an employee of the R.J. Reynolds Tobacco Company. As history has shown us, the tobacco industry cares immensely about it's customers and seems do what it can to promote responsible nicotine addiction. So I'm not sure why I'm so surprised that the FDA sponsored this video.
But, don't take my word for it, see what Marc has to say about "doing the right thing".